Ready to turn your hard-won wisdom into a successful coaching business?

Get Clients Now, Build a System for Steady Growth, and Step Fully Into Your Wisdom.

What We Do

We help coaches shift from service-provider to trusted guide, leverage genuine conversations for fast traction, and apply a Method for steady, sustainable growth.

The Wisdom Business is for professionals building a coaching business later in life. Whether you want to build a coaching business to share your expertise, prepare for after your career, or to simply make an impact through what life has taught you, you still have to get your coaching business to grow... steadily. You want a business that feels purposeful, credible, and reliable.

We help you apply the The 3M Framework™, to show up as a trusted guide, start having genuine conversations that turn into clients, and create steady growth through a proven system we call M.O.V.E.

The 3M Framework™: 3-Steps to Clients and Growth

Use the wisdom you already have to step into coaching with confidence, get clients right away, and put a system in place that keeps them coming steadily over time.

Build Your M.O.V.E. System

Structure your marketing with Messaging, Offers, Visibility, and Emails. When executed a specific way, these 4 elements combined create a powerhouse that keeps clients coming in steadily over time.

Momentum-Building Conversations

Start listening and having genuine insight-driven conversations where no one feels pressured and connections turn into clients.

Mindset to Wisdom

Shift your mindset from service-provider to trusted guide, one who provides the clarity and insights clients want and need.

We think that growing your coaching business should never feel like feast-or-famine, but instead a natural extension of your hard-earned wisdom that flows.

So you can create steady impact & income, an experience of freedom, and a life in alignment with who you’ve become in your second act.

Book a Call

What Our Clients Say About Us

Michelle. It's Tuesday, and I want to say Happy Tuesday. And I also want to say thank you to you. Much gratitude.

I can't tell you how amazing my life and work is right now. I just feel so blessed. I want to say thank you, thank you, thank you.

Linda W.

Linda Wheeler

Registered Yoga Teacher (E-RYT)

Advisory Board Member – Carol G. Simon Cancer Center, Morristown Medical Center, Atlantic Health System

Chris Spurvey is a brilliant guide for my business and me. His energetic and generous approach to building an opportunity engine is life changing. I am so grateful for the kindness and practical approach to learn and up-level my curiosity to grow and learn with Chris.

Make the decision to work with him today. For me, Chris opens new opportunities I never could have imagined.

Jackie Lyles

Advisor to CEOs & Executives on Board Composition | Pathway to Board Leadership™

The Wisdom Business Founders

Meet Chris

I’ve spent more than two decades building businesses as an entrepreneur, advisor, and author, helping consulting firms and professional service companies grow from referrals and word of mouth into scalable, opportunity-driven enterprises. Along the way, I wrote two best-selling books, It’s Time to Sell and The Niche Consulting Growth Playbook, both drawn from years of guiding leaders to create client growth with confidence and clarity.

Now I’m bringing that expertise forward in The Wisdom Business, where I help accomplished professionals in their second act channel their experience and insight into coaching and advisory businesses that thrive, creating a path that feels authentic, attracts the right clients, and sustains growth over time.

Meet Michelle

I’ve spent nearly 20 years building other people’s businesses, including five multi-million-dollar coaching companies, designing marketing systems, shaping messaging, and helping entrepreneurs scale their empires. As a Business Growth Strategist, Certified Happiness Coach, and Best-Selling Author, I know how to take big visions and turn them into practical, working businesses.

Now I’m bringing that expertise forward in The Wisdom Business, where I help professionals in their second act shift into leveraging their wisdom and passion into a coaching business that actually works, one that feels aligned, gets clients, and grows steadily.

Growing your coaching business does not have to be complicated.

Chris and I have been in our industries a long time. We’re experts in our craft, just like you. And if there’s one thing we’ve learned, it’s this: trends come and go, but genuine connection always works.

Both of us are also building in our second act and we’ve chosen to build on what lasts: connection, relationships, and positive impact.

That’s why we believe so strongly in The 3M Framework™ . It’s not about chasing the latest tactic. It’s about using the wisdom you already have, getting clients right away, and putting a proven system in place that keeps growth steady without excessive complexity.

So why now?

Because wisdom and expertise peak later in life. Yet too often, we have nowhere to direct that wisdom once a career ends.

Research from Harvard Business Review and MIT shows the average age of a successful high-growth startup founder is around 45, and a 50-year-old is far more likely to achieve high-growth success than a 30-year-old.

If you’re building a coaching business in your second act, we see you as just getting started. And we’re here to help you minimize the complexity of marketing and selling, so you can grow faster and with confidence. And more importantly, make the impact you know you can.

How We Work

We work with you for 6 months to shape every corner of your coaching business.

During this time, you’ll spend most of your time working 1:1 with me. Chris will step in to assist with client conversations, and the wisdom-based mindset principles, tapping into our combined expertise as you need it.

Much of our time together will be spent putting The M.O.V.E. System™ in place:

Messaging — clarity on who you serve, what you offer, and how you communicate your value.

Offers — your core program plus supporting offers that meet clients where they are.

Visibility — simple, steady ways to stay in front of the right people.

Emails — leverage a consistent email system to build the relationships that lead to trust and consistent clients.

By the end, you’ll walk away with:

A coaching business built from your expertise and wisdom.

A clear, natural way to enroll clients right now.

A system that keeps new clients coming steadily over time.