Hold a Clear Market Position.
And express it through messaging that reflects
the depth of your work.
Instead of messaging that blends in, be seen as the advisor, guide, and go-to coach your experience already qualifies you to be.
Next cohort beginning December 16th, 2025
You’ve spent decades being excellent at what you do.
You’re not a beginner. You’re not guessing. You know the coaching work you’re creating changes people’s lives or the trajectory of an organization.
But the moment you have to talk about your business? It suddenly feels like you’re trying to translate yourself into a language you don’t speak.
You write something… and nothing happens. You say what you do… and it falls flat. You “polish” the words again… and it still doesn’t convey the depth of your work. Or grab anyone’s attention for that matter.
You’re used to having all your ducks in a row by now. But every “expert” tells you the solution is a:
Cleaner niche
Tighter hook
Stronger intro
Or (my favorite) “just post more”
Right. Because the world really needs more generic posts. And here you are, an accomplished, experienced adult wondering why your messaging feels like it’s being graded by an invisible panel of strangers on the internet.
It’s infuriating.
You know your work deserves attention, it has substance, you shouldn’t have to yell online to be heard.
But you also know:
Whatever you’ve been saying… isn’t landing.
Your wisdom and expertise deserves a level of recognition in your coaching work that your messaging isn’t creating.
And marketing or “messaging” isn’t your lane, so you’re not sure how to make it land like it should.
Here's the real reason your messaging feels off...
You’re still talking about what you do the same way you described your career. However, as a business owner and coach, you need to own a position in the market.
That’s what your messaging should do for you.
In your old world, being polished, thorough, and “professional” made perfect sense.
In this coaching world?
Your audience needs something totally different:
Decisiveness. Relevance. And a little leadership.
A point of view that’s different and stands apart from the masses. Because they’re drowning in the masses.
They do NOT need:
A detailed summary of your experience.
A safe, neutral statement you’d put on LinkedIn.
And they definitely do not the job-description version of what you do.
So yeah, the disconnect isn’t you.
It’s the context you’re speaking from.
And here’s the part most people don’t realize:
Some coaches struggle to claim their position because they’re not fully confident in their voice yet. Others know exactly who they are, they just haven’t had a structure that actually captures their depth.
Both paths lead to the same stuck place.
And trust me, I get this.
I spent way too long polishing, rewriting, overthinking, and wondering why nothing ever sounded like the business I actually run. (And I have 20+ years as a copywriter!!)
So I did a deep dive into the problem with today’s online business landscape…
…Turns out the words weren’t the problem (shocking, I know).
The problem was our audiences have become numb to typical messaging (Thanks to too much hype). Messaging needs to be grounded in truth, real possibilities, and a really strong position.
Once that realization hit, I could apply my expertise and get things to click.
Here’s what I eventually figured out and what I’ll walk you through inside the masterclass:
1. Messaging only works when you’re speaking from a real leadership position in the market - the place you stand - not the language of your old job title or the generic messaging of the masses.
2. There’s a 4-part messaging system every business needs to use, and most coaches are stuck in one… which is why their stuff sounds like everyone else’s.
3. Once you speak from a leading position (not your résumé), the words finally land. With you and with your audience.
When you have a messaging system running in your business, you’re stopping the scroll and grabbing attention, getting your ideal clients on board with an outcome they can believe, positioning yourself as an authority within your niche, and standing out through your principles and unique approach.
With a clear position, your impact is unmistakable and you stand apart, instantly.
THAT'S AUTHORITY SIGNALLING.
This isn't about learning
clever phrasing or writing hacks.
It’s about claiming the place you speak from, articulating that, and using the 4-part messaging system that makes your potential clients stop scrolling and actually lean in.
You see, most coaches think their messaging problem is about better wording. It’s actually the position they’re speaking from. Messaging starts with choosing the role you hold in your market.
When you start speaking from the position you actually hold in the market, instead of the language you used in your career, your message finally lines up with who you are now: Clear, confident, and recognizable.
Imagine this:
You sit down to write about your business, and the words actually match what you truly do, the impact you make.
You share something online, and people respond because your message finally lands and speaks to your audience in a way they notice. You stand out. You can explain what you do in a way that clicks immediately, and conversations happen without you having to make promises you can’t deliver or over-explain anything.
Join Our Online Masterclass
Authority Signal
Stop sounding like every other coach. Start leading your market.
A 4-part weekly masterclass series on strategic messaging that creates market leadership and deeper client demand.
Next cohort beginning January 27th, 2026
This isn’t another
“find your perfect niche sentence” workshop.
It’s not about polishing your bio or learning how to sound clever online.
This is about understanding something almost no one teaches: Messaging is positioning.
Inside The Authority Signal, you’ll learn how to:
Claim the position you speak from, so your message finally matches the work you do and the value you bring.
Use the 4-part messaging system (Urgency, Future-State, Authority, and Anchor Messaging) to communicate with clarity, depth, and precision.
Say the deeper truth your market is actually waiting for, instead of repeating the surface-level lines everyone else uses.
Create messaging that leads, not follows. Messaging that helps people feel the difference between you and everyone else offering something similar.
Market leaders don’t rely on one type of message. They toggle between four, intentionally, each with a job to do.
And when you know how to use all four, you stop sounding like everyone else with a coaching business… and start sounding like someone worth listening to.
When you start using the 4-part messaging system, everything around talking about your business gets clearer, easier, and a lot more effective.
Here’s what becomes possible when you learn how to do this:
Your message finally sounds like you. Not the corporate version of you. Not the “professional bio” version. The real you, the advisor and guide you, the one people actually want to hire.
People immediately get what you do and why it matters. No more explaining, re-explaining, or awkward “well… it depends…” conversations.
You stop "polishing" your message every week. Because once the position is set, the message works.
You stop blending in with the hundreds of other coaches. This is messaging that separates you, sending an authority signal in your market.
You start leading conversations instead of trying to join them. This is the difference between “posting” and being a recognized voice in your space.
Your audience feels something when they read your words. That’s the moment messaging shifts from “sounds nice” to “I need to talk to this person.”
Client demand deepens. Because you’re not just describing what you do, you’re signaling authority and leadership. And people follow leadership.
How It Works:
The Authority Signal is taught in four live, 90-minute online sessions, one per week.
Each session covers one part of the messaging system and shows you exactly how to apply it to your business.
You’ll get simple frameworks, real examples, and time to work on your message in real time.
You can ask questions, get feedback, and leave each session with something concrete done - not more notes to sort through later.
This is guided implementation, step by step, so your message becomes clear, strong, and unmistakably yours.
Your Instructor & Guide:
I’m Michelle Sera, a business strategist who believes most coaches don’t have a messaging problem; they have a positioning problem.
I've spent nearly two decades in the coaching industry and now guide professionals building a coaching business post career, to claim a role of authority in their market and express this through messaging that creates demand.
Your message is your first point of contact, so position yourself as the obvious choice now.
LET'S GET RIGHT TO THE POINT:
The Authority Signal isn’t a messaging class. It’s a positioning class expressed through messaging.
That's the differentiator...
Because here's what most coaches never realize:
Messaging only falls flat when the position behind it is unclear. Not the words or the niche. Not even the “hook”. The position.
You can change the words, try a new formula, and rewrite it all again next week. If the position you’re speaking from never changes, none of the words will ever feel right or land.
They can’t. There’s nothing underneath them.
That’s the problem the Authority Signal Masterclass actually solves.
Join The Authority Signal Messaging Masterclass
Stop sounding like every other coach. Start leading your market.
The 4-Part Masterclass
One Payment of $497
Next cohort beginning January 27th, 2026 for 4 weeks
Michelle Sera, Masterclass Instructor
FAQs:
Will this be too basic for me? I’ve had a long career, I’m not new to this.
Totally fair question.
This isn’t beginner messaging. This is market positioning expressed through messaging, which means it meets you where you already are - experienced, skilled, and ready for your next act to actually work.
If anything, most people wish they’d learned this first instead of wasting years rewriting their message.
What does ‘4-part masterclass’ actually mean?
It means you’re getting a series of four live, 90-minute online sessions where I guide you in implementing each part of the 4-part messaging system.
You’ll get clear frameworks, real examples, and you’ll work on your own messaging in real time — with space for questions and direct feedback.
This is guided implementation, not information overload. You’ll leave each session with something concrete done, not more ideas to sort through later.
Is this a copywriting workshop?
Nope.
Copywriting workshops teach you how to write specific things like a sales page or emails that sell.
This teaches you how to position yourself through your messaging so your coaching stands apart.
Once your position is clear, the writing part like sales pages and emails become (shockingly) simple.
What if my niche isn’t fully defined yet?
You don’t need a perfectly carved-out niche to position yourself.
In fact, positioning usually clarifies the niche for you. You’ll walk out of this knowing how to talk about your work in a way that clearly conveys the impact you make and more.
Do I need to be ‘visible’ or active online for this to help me?
Not at all. Visibility becomes easier when your message actually makes sense. This work helps you communicate in a way that’s concise, compelling, and actually aligned with who you are whether you’re posting daily or networking offline.
What if messaging has always been the hard part for me?
Perfect.
That usually means you’ve been trying to fix the words without fixing the position behind the words. This masterclass solves the problem at the source, so messaging becomes something you can finally do without stress, second-guessing, or rewriting yourself into oblivion.
Is this something I can implement right away?
Yes. You’ll have frameworks, examples, and real-time exercises you can use during the series. Plus, you'll be able to get live feedback during each session.
Most people create clearer messages right away because the shift is immediate: Once the position is clear, everything else snaps into place.
Next cohort beginning January 27th, 2026 for 4 weeks
A lot of professionals, in their second act, are doing something remarkable...
They’re refusing to stay invisible, and they’re not letting their wisdom sit on the shelf.
They’re learning how to talk about their work in a way that actually reflects the depth of who they are and the impact they make, standing apart from other coaches, and leading their market.
You’re not the only one stepping into this level of clarity and leadership, you’re simply the next one.
Once you understand the position you speak from and how to use the 4-part messaging system, your business unlocks a kind of ease and momentum that feels long overdue.
It’s the “Oh… this is what I’ve been trying to say” moment.
And you deserve that.
If you’re building a coaching business in your second act. You get to decide how you show up in it.
The Authority Signal was created for you, the experienced professional who’s ready to step into the leadership role you already hold, but haven’t been able to articulate or express through your messaging.
Get into the masterclass, and let this be the moment your message finally matches the
depth and expertise you bring to the table.
Messaging is positioning, not polished language. It’s a 4-part system and when it’s missing, you stay stuck perfecting words that never create demand. Start expressing a clear position so you create an authority signal in your market today.
Next cohort beginning January 27th, 2026 for 4 weeks
Stop sounding like every other coach. start leading your market.
Our online : Free -part authority signal Training
Here's what you get access to:
4 live, 90-minute sessions of guided implementation of the 4-part Authority Signal messaging system.
Frameworks, examples, and when to use which part of the system.
Live feedback and guidance of your messaging.
Session recordings and notes to refer back to.
Next cohort beginning January 27th, 2026 for 4 weeks
Our Promise:
If this masterclass isn't valuable for you, it's on us.
It's simple. If you attend all 4 sessions, engage, ask for feedback, put in the effort and don't find the class series valuable, we'll refund your investment, no questions asked.
Michelle & Chris
The Wisdom Business
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